Create a step-by-step process to capture email addresses, build sales and cut promotional costs.
Just like direct mail you can’t get started without a good list. But, privacy laws and access to accurate lists make email marketing a difficult undertaking.
To begin an effective email marketing program you pretty much have to assemble the list on your own. You’ll need to ask existing customers for their contact information, which sometimes can be delicate.
The other option is finding ways for prospects and customers to “opt-in” for your communications. This requires an offer of more information or free "something" in return for the prospect giving up details on their likes and personal profile.
Creating a successful email campaign can pay big dividends.
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